Social Media Management & Video Content Case Study: Makoons Ranchi

About the Client

Makoons Ranchi is part of the Makoons preschool network and provides early childhood education through structured learning programs, activities, and developmental experiences.

For parents choosing a preschool, seeing the environment, staff interaction, and day-to-day activities often matters more than advertisements. This made social media an important communication channel for the school.

Project Background

Services: Social Media Management, Video Production, Reel Creation

Unlike many businesses that focus heavily on graphics, Makoons Ranchi wanted content that showed real classroom activities and student experiences.

The objective was simple: keep parents informed, maintain an active online presence, and help prospective parents understand what happens inside the school.

What We Did

Our work included:

1. Instagram management
2. Content planning and publishing
3. Event coverage
4. Video shoots at the school
5. Reel creation for social media
6. Profile maintenance and updates

As the project progressed, video production became a larger part of the engagement because of the strong response it received.

Content Approach

The content focused on real moments inside the school.

Topics included:

1. Classroom activities
2. Celebrations and special events
3. Learning sessions
4. Student participation
5. School environment and facilities
6. Parent engagement activities

Instead of relying on heavily designed promotional posts, the content showed what parents could actually expect when their children attended the school.

Results

The project helped maintain a steady and active social media presence.

Outcomes included:

1. Consistent posting and profile activity
2. Higher engagement through reels and video content
3. Better visibility among parents in the local area
4. More opportunities to showcase school programs and events
5. Expansion of services to include dedicated video shoots

Client Experience

Video content quickly became the strongest-performing part of the project. Because of this, the partnership expanded beyond social media management to include regular on-site video production.

The school now has a growing library of content that documents activities, events, and day-to-day learning experiences throughout the year.